| Presentation
by
Fumio Oda,
Managing Executive Officer of Nisshin Steel Company Limited, Japan
At the AMM China Conference, Vancouver
October 24-26, 2005
Introduction
It is my great honor
to have a chance of making a presentation at this AMM China conference
in Vancouver.
The title of my presentation
is ‘Chinese stainless steel market potential growth and impact.’
As you know well, the Chinese stainless steel market is growing
sharply, same as carbon steel market. Due to the fast growth of
the Chinese domestic market, a lot of capacity has been built and
more new plants are coming up.
There is a huge supply
& demand gap in Chinese stainless steel industry.
Before go for the details,
let me briefly provide basic statistics about Nisshin. After that
I will explain about world stainless steel production and China’s
position.
Then, Chinese stainless
steel market including supply and demand update and China’s
trade situation. After that, energy, raw materials and macro control
influence of the government. Then, I will talk about possible scenarios.
At last, let me explain
about Nisshin’s activities.
In year 2004, Nisshin’s
net sales reached 3.5 billion US$. Out of that domestic sales were
2.9 billion US$ and export were 600 million US$. Exports ratio was
about 17%.
Nisshin’s income
before special items was 427 million US$. As you may know, 2001
was terrible year for all steel mills. Since then, we made a great
effort to have good results.
Nisshin’s crude
steel production was about 4 million metric tons. Nisshin is the
fifth largest integrated steel mill in Japan.
Look at the product mix.
Nisshin produces coated steel, stainless steel, special steel, hot
& cold rolled steel. As you can see, about one-third of our
sales comes from stainless.
China’s Stainless
Information:
In 2003, world stainless
steel production was 22.8 million tons. Out of that China produced
1.78million tons. This was 7.8% in total world stainless steel production.
In 2004, world total was 24.6 million tons and china was 2.3 million
tons. China share was 9.6%. In 2005, world total was 25 million
tons and China was 3.1 million tons. China share was 12.3%. As you
can observe, Chinese share keeps on growing.
This slide shows major
capacity in China by group.
Tisco (Taiyuan Iron works
of Stainless Steel Corporation) is the state owned company located
in Shan Xi province.
Baosteel group is another state owned company which has Shanghai
no.1, no.5, Ningbo Baoxin - Nisshin’s joint venture - SKS
- Thyssen Krupp’s joint venture – and Shanghai Stal.
Posco’s joint venture forms another group. Last one is Yusco’s
project known as Lisco.
This slide shows capacity
of the cold-rolled mills. In 2004, Tisco was the biggest mill. Total
cold-rolled capacity in China was only 2.5 million tons. Second
biggest mill was ZPSS, a Posco joint venture which has 360,000 tons
in capacity. Ningbo Baoxin followed them. After the completion of
Yusco’s project and Baoxin’s expansion in 2005, total
capacity in China increased to 3.5 million tons. In 2006, total
cold-rolled capacity reaches 4.6 million tons. By the end of 2008,
this will be 5.2 million tons.
Let’s look at melting
capacity. In 2004, total capacity was only 2.9 million tons. In
2006, its capacity jumped up to 5.9 million tons. In 2008, capacity
will be reach 9 million tons. This is due to the huge increase at
Tisco, Shanghai Baosteel group and ZPSS.
This slide shows the
demand of cold-rolled & melting from 2004 to 2008. These figures
are based on ISSF data. Average demand growth rate of cold-rolled
is 10.7% and average demand growth rate of melting is 15%. As you
can see, in 2008 both cold-rolled and melting demand will reach
4.28 million tons and 5.0 million tons, respectively.
This is the supply and
demand situation in cold-rolled stainless sheet. In 2004, there
was about 1.4 million tons of cold-rolled stainless steel sheet
import (include Hong Kong). As a result, about 700,000 tons of supply
& demand gap was there. The average growth rate of cold-rolled
demand is 10.7%. In 2006, the supply & demand gap will be reached
1.87 million tons. this is so-called ‘year 2006 problem in
china.’
This is the supply and
demand gap of melting. The meaning of melting is same as hot-rolled.
In most cases, hot-rolled capacity is the same melting capacity.
In 2004, melting gap was only 1.7 million tons. In 2006, this gap
will be widening to 2.7 million tons. By 2008, the gap may reach
almost 4.7 million tons. After 2006, hot-rolled stainless steel
import will be lower than current level. China may export more hot-
rolled stainless steel coils.
In 2002, China imported
1.5 million tons of cold-rolled stainless steel sheet. Main sources
are Japan, Korea and Taiwan. Since China filed anti-dumping cases
against Korea, Japan and Taiwan, most of the materials from these
countries are products for re-export or products which Chinese mills
are unable to produce.
Chinese main suppliers
of the hot-rolled stainless steels are Japan, Korea, Taiwan and
India. Except for India, each country has their own joint venture
in China. Most of the hot-rolled materials are shipped to these
joint ventures.
China’s main cold-rolled
stainless sheet export destinations are Taiwan, Korea, Hong Kong,
USA and Vietnam. Export to USA shows rapid increase in recent years.
China’s hot-rolled
export is not such a high volume yet. Export to Taiwan shows big
growth in these years. The reason is not clear the reason, but this
may be the 200 series.
Electricity shortage
is a serious issue in China, with 70% of electricity relying on
coal – fired power plants. The government is trying to increase
nuclear and natural gas power. However, it takes a little longer
from now. Electricity shortage for 2004 summer was 30 million kilo
watt. 2005 summer was slightly better, but still 25 million kilo
watt shortage happened.
China produces crude
oil but since 2004, China turned to a net importer. Import of the
crude oil reached 117million tons.
FeCr demand is closely
linked to the production of stainless with 86 % of FeCr mined in
South Africa. World FeCr demand reached about 5.7 million tons in
2004. China imported 277,000 tons of FeCr which contains more than
4% carbon. FeCr consumption in China is increasing.
FeNi is another important
element when we produce type 304 stainless steel. As you know well,
in the first quarter of 2005 due to china’s strong demand,
nickel price hit more than $17,500/ton at the peak time. 140,000
ton demand in 2004 is about 10% of the world demand. China’s
demand is the key element of nickel price.
Another issue is macro
control by Chinese government. To cool down overheated investment,
especially stainless steel, the government tries to restrict new
project license in coastal area for the time being. However, Chinese
government does encourage more investment in inland and rural areas.
To enhance productivity,
government authority tries to restrict small mills.
Tight money policy has
been taken to control interest and money supply.
Scenarios:
Huge supply and demand gap arises since 2004 for both cold-rolled
and hot-rolled stainless steel.
This causes worldwide market confusion of the stainless steel.
Higher demand with resulting stability.
Pessimistic scenarios:
Demand growth will be lower than expected. Chinese economy growth
will be lower than current level. This will be caused by the macro
control effect and energy shortage etc. Eventually, stainless demand
will not grow as we expect.
Despite huge over supply situation, Chinese mills will continue
to expand market share. Chinese mills will not accept production
cut back. Production will be kept at high level.
To fulfill the capacity, Chinese mills increase their export volume.
As a result, trade friction may occur.
Even more serious market confusion will arise.
Optimistic scenarios:
Higher demand growth. Thanks to Beijing Olympics (2008) and Shanghai
Exp. (2010).
On the contrary, mills production will be lower because of energy
shortage, insufficient supply of the raw materials and macro control
influence.
Supply and demand gap will be smaller than our expectation.
Market price will gradually increase.
World stainless steel market will be stabilized.
Nisshin’s Activities:
From now, I will introduce
Nisshin’s activities. To prepare for global competition, Nisshin
put a focus on high value added markets both domestic and overseas.
This means Nisshin will try to promote special ferritic & austenitic
grades both domestic and overseas. This is one of the ways for Nisshin
to survive global competition.
In USA, Nisshin starts
providing special grade hot coils for automobile’s exhaust
manifold to North American stainless which produces cold-rolled
products for Nisshin Auto Tubing in the U.S. We are studying similar
ideas in china as well.
Beside these activities,
Nisshin invests in stainless steel mills such as Acerinox (Spain)
and Baoxin (China). Alliance with Acerinox started in the 1970s’.
For Baoxin it was 1999. Baoxin is one of the most competitive stainless
steel mills in China.
As I mentioned before,
Nisshin has a stainless steel pipe mill (Nisshin Automotive Tubing)
in the U.S. This company provides exhaust system materials for automotive
manufacturers.
Other major activities
are technical assistance for world stainless steel mills. A lot
of big names are here on this list.
Talking about coated
steel, Nisshin invests in Wheeling-Nisshin Inc. which produces high
quality coated steel in West Virginia.
Nisshin invests in downstream
industries as well. We have 2 coil centers in China. Both of them
are able to process both stainless steel and carbon steel.
These are the pictures
of our partners plants. Nisshin is trying to enhance the relationship
among these companies.
These are the pictures
of Acerinox and Wheeling-Nisshin. They are one of the most powerful
and competitive companies in the steel industry.
This map shows global
network of Nisshin Steel’s family and partners. For further
progress, we will establish win-win relation with our precious clients
and network members.
Thank you for your attention.
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