| Presentation
by
Hidenori Tazawa,
President
JFE Steel
America, Inc.
Steel - A Dynamic Growth Industry
- Mature No More -
September 12, 2006 at MSCI Economic Summit:
Forecast 2006
New
York - It’s
a pleasure for me to be here today and I thank MSCI and Mr. Berlin
for inviting me back to address you. I also thank them for giving
me a very big promotion from last year. As I looked at the first
version program I realized that I’m President of the entire
JFE Steel Corp. Last year I was only head of the Americas office.
I’m delighted to
address you what is today’s one of the most dynamic growth
industries in the world – the steel industry.
What’s a difference
from the first time I had a U.S. assignment back almost 20 years
ago. Then steel in the United States, in Japan and I believe in
Europe was called mature. There was also the connotation –
rustbelt – which also wasn’t too positive.
But that’s all
gone now.
Now, we have companies
outbidding each other to buy steel mills and billions of dollars
are involved. In the United States, steel stocks were the best performing
stocks last year. In Japan it was similar.
Many know the various
factors that influenced this dramatic change. In my speech today
I want to touch upon this and also other aspects of the steel industry,
especially in Asia, which has made steel once again a significant
industry in the world.
Let’s
look at consolidation. This chart looks at the top steelmakers in
1995 and in 2005. The top 10 steelmakers now control 29 percent
of the 1.1 billion tons of steel production in the world, up from
20 percent a decade ago.
Consolidation
has eliminated inefficient capacity but much more has to be done.
To give you an example, my company, JFE, eliminated several facilities,
including 2 blast furnaces and a number of finishing facilities
over the last few years to increase our efficiency. I also believe
that Mittal took similar steps in the United States.
Consolidation provides
more cost effective production. Companies don’t simply produce
for cash flow but adjust production for profits.
In addition,
we had strong steel demand. The fears about overcapacity that were
expressed a year or so ago are not so serious. Here are the numbers
on steel production worldwide over the past 35 years.
Leading
the growth has been China. This chart shows the impact that China
has had, especially in the last three years.
Based on data provided
by a variety of analysts it doesn’t appear that there is substantial
oversupply in the world. Prices remain firm.
This slide
shows increase steel consumption of Asian countries, including China,
in this dynamic growth. (Long Pause)
We do expect that there
will be capacity increases in China, India and Korea to satisfy
increased steel consumption.
Let’s
look at some published price information on China, The EU and the
United States. You can see that while there are fluctuations, the
current situation looks very good.
Prices in China did decline
late last year but have come back this year as steelmakers adjusted
their production downward. I think that some steelmakers have ceased
production earlier this year because of the poor situation.
While we’re
looking at China let me talk about recent developments there.
The Chinese government
wants to improve quality and increase the percentage of value-added
production. It wants a stronger industry based on quality output
rather than absolute tonnage. The government also wants to cut energy
consumption while improving the environment. It believes the consolidation
can be an important factor. This would create efficiencies in energy
use and environmental improvement. Some estimates indicate that
as much as a hundred million tons of capacity in China is inefficient.
The government wants to close down much of this. But there is also
the expectation that highly efficient new capacity will be installed
to replace much of the eliminated capacity.
Until the
first-half of 2005 China did not have enough steel capacity to satisfy
its own needs. It always had to import value-added products and
there was some export of commodity grades, mostly semi-finished
steel. This chart looks at that import-export relationship on a
product basis. In recent months China has increased its capacity
and it’s now at a balance or perhaps somewhat in excess. Therefore
China increased exports, but still mostly in the commodity grades.
Demand continues to increase in China and the government wants steelmakers
to concentrate primarily on meeting domestic needs. One reason is
that exporting might not be profitable because of the high cost
of iron ore and energy.
As you may
know, the strong demand from China for iron ore is one of the principal
reasons that prices of that raw material has risen.
Per capita
consumption in China is still very low – just over 200 kilograms.
This compares with over 1,000 kilograms for Korea and over 600 kilograms
for Japan. Therefore, we expect demand to continue to increase.
What’s
happening with consolidation in China? The government wants many
mills to merge. Some of this has happened like Wuhan Steel, Tangshan
Steel and so on.
Jinan and
Laiwu, each with more than 10 million tons of capacity have announced
that they will merge. The new company will be Shandong Steel Group
which will have the sixth largest capacity in the world. Another
proposed merger would link Anzan and Benxi – a new 18 million-ton
company.
There are over 800 mills
in China. The government owns about 100, which have more than one-half
of crude steelmaking capacity. About 700 mills are owned by private
companies that have almost 40 percent share. The rest are owned
by foreign investors.
The smaller mills’
production average under a hundred thousand tons of production annually.
As you know, the smaller
mills are owned by entrepreneurs supported by provincial governments.
Most of these steelmakers have not been profitable in the production
of commodity grade long products and they have pushed for more exports
for cash flow.
China is
also upgrading its finishing equipment to be more value-added. This
year there’ll be a 52 percent increase in hot-strip mill production,
adding almost 22 million tons. Most of this production will then
go to cold-rolling where China will increase that output by about
11.5 million tons – a 58 percent increase from the year earlier.
This will make them more self-sufficient in value-added products
and we believe that virtually all of this new finishing capacity
will be used to satisfy domestic requirements.
Asian demand
is also increasing and most exports from China will be aimed at
those markets. This chart shows the 3 major countries for its exports
as well as the 3 leading importers. Japanese as the No. 1 exporter
to China, with a 30 percent share of its imports, has been providing
a good deal of value-added products to China over many years. As
you know, we do have several joint ventures where we can export
these products in the automotive area and to other OEM manufacturers.
Korea has extensive trade with China – accepting 22 percent
of its exports while providing 20 percent of its imports.
Last year I did predict
that China, a net importer at the time, would become a net exporter
and this has occurred. But I do think the government is concerned
about rising exports, especially to the United States where it could
cause trade problems.
Let me return to my original
theme about steel being a dynamic growth industry. The sharp fluctuations
in prices of the past are now gone because steelmakers can adjust
to the current environment. Market intelligence is so swift today.
There are no longer big surprises concerning inventory build-ups
and market demand.
Price cycles
now change within 6 months rather than 2 or 3 years. This is obvious
in the last few years in the United States and also in the world
steel market.
The fluctuations are
expected to be very shallow. Several years ago we had very deep
declines and sharp increases. Furthermore, the absolute price of
steel is now higher than the average price over the last several
decades. Some factors involved with this phenomenon are the high
raw material costs and relatively strong and sustained demand as
well as production adjustments when demand does decline.
I also want to note another
factor. And that is government intervention, especially in the United
States. Over the last 3 or more decades we have seen Voluntary Restraint
Arrangements, a Trigger Price Mechanism, quotas and dumping cases.
These have all distorted the marketplace and caused fluctuations
which were not market-based. I hope that these will not take place
again and that everything will be market influenced.
__________________________
The steel industry is
strong. We expect demand to continue to increase. We have major
players who have great profit motivations. The quality has improved
tremendously. We look for a great future.
Before I
conclude I just want to give a little commercial about JFE Steel.
Here’s our product mix. We’re almost 80 percent flat-rolled.
About 85 percent of our
total shipments is value-added. In addition, more than 20 percent
of our shipments are unique to our company which we call only 1,
No. 1 products and these sales have very high profitability.
As you know
JFE was created by a merger of NKK and Kawasaki Steel. Here’s
our operating income over the past 4 years. We have had a steady
increase. Our stock price has also increased.
As with other Japanese
companies and many international steelmakers we have a great number
of alliances and joint ventures throughout the world and this benefits
us in a variety of ways through cross-technical exchanges to serve
our customers overseas.
I think I should also
mention a little about the Japanese market today. At JFE we are
operating at full capacity and we’re only supplying our existing
customers, both domestic and overseas. Other steelmakers are also
operating at full capacity. Steel production in Japan this year
will be about the same as last year – 112 million metric tons.
I also
should note that about 85 percent of JFE exports go to Asian countries.
JFE exports very little to the United States. Mostly they have been
semi-finished steel slabs to our joint venture California Steel
Industries because that market was tight for the past several months.
A robust U.S. market economy, high steel prices, strong steel demand
and low inventory levels encouraged more imports into the United
States over the past several months. As a result, Japanese steel
imports also increased somewhat. But still Japanese imports represent
less than 5 percent of total U.S. steel imports.
We’re very positive
about the outlook for steel. I thank you very much for your attention
and look forward to your questions.
back
to top
Prepared by
Charles E. Butler & Associates, 60 East 42nd St., New York,
N.Y. 10165, doing business as JAPAN STEEL INFORMATION CENTER. The
CENTER is registered with the U.S. Department of Justice, Washington,
D.C., under the Foreign Agents Registration Act as an agent of The
Japan Iron & Steel Federation, 3-2-10 Nihonbashi-Kayabacho,
Chuo-ku, Tokyo, PC-103, Japan, a privately financed trade organization.
This material is filed with the Department of Justice where the
required registration statement is available for public inspection.
Registration does not indicate approval of the contents by the United
States Government.
www.jsic.org
|